
Join the Crocodile!
Working at Lacoste means being part of a dynamic organisation. We all share one goal: to build the future of the brand together.
At Lacoste, we believe in equal opportunities and developing talent. We bring together people from different backgrounds, with different experiences and ideas; it is precisely this diversity that makes us stronger.
We are not only looking for people with experience, but above all for people with passion. People who identify with our values:
PLAY AS ONE TEAM – We work together, help each other and celebrate success as one team.
PLAY WITH ELEGANCE – We act with respect, style and authenticity.
PLAY BY DARING – We dare to innovate and think outside the box.
PLAY WITH TENACITY – We never give up and always strive for the best result.
Our mission is to nurture talent. That is why we invest in mentoring and training, including through the Lacoste Academy, and encourage internal career development opportunities within the organisation.
Are you ready to help build the icons of tomorrow?

PLAY AS ONE TEAM
At Lacoste, we believe that success starts with collaboration. ‘Play as One Team’ means that we support each other, share knowledge and work towards the same goal as one team, regardless of position.
In our stores, everything revolves around team spirit. We listen to each other, help each other grow and celebrate our results together. Because at Lacoste, you are never alone: you are part of a committed team where everyone counts.
Whether you're training a new colleague, helping a customer find the perfect outfit or preparing for a store opening together, we do it together, with respect, humour and energy. That's what makes working at Lacoste not only successful, but also really fun.

PLAY WITH ELEGANCE
At Lacoste, elegance goes beyond what you wear; it's in how you behave. ‘Play with Elegance’ means that we treat our customers and each other with respect, style and attention.
We remain professional, even at busy times, and find a balance between energy and calm. Elegance is in the details: a smile at the till, a well-groomed appearance, a sincere greeting to a colleague.
It is the mix of confidence, friendliness and authenticity that makes the difference and makes Lacoste so recognisable.


PLAY BY DARING
At Lacoste, we encourage everyone to dare to take initiative, share new ideas and push boundaries. ‘Play by Daring’ means that we remain curious, dare to ask questions and are not afraid to try something new.
We see change as an opportunity to learn and grow. Whether it's improving the shopping experience, solving a customer query or tackling a challenge, at Lacoste we believe that progress starts with daring.
Being daring is not being reckless; it is taking steps in the right direction with confidence. And we do that together.
PLAY WITH TENACITY
At Lacoste, tenacity means giving our best every day with energy, focus and pride in what we do. ‘Play with Tenacity’ is about persevering, even when things get busy or don't work out right away.
We keep moving, think in terms of solutions and don't let ourselves be thrown off course. Because if you want to move forward, you have to dare to keep going, step by step, with discipline and confidence.
Whether it's achieving targets, improving a process or simply helping that one customer just a little bit better, we do it with conviction and dedication. That's the power of the crocodile: we don't give up, we keep growing.

