Not everyone is cut out for high-level retail.

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At Lacoste, we aren’t looking for your typical assistant manager.
We’re looking for a business leader who thrives on targets, coaching, premium service, and daily performance.

 

Someone who can lead a team.
Who reads KPIs as if they were sports scores.
Who knows how to turn foot traffic into sales.
And who understands that premium retail is all about details, rhythm, presentation, and results.

 

For our boutique on Rokin in Amsterdam, we are looking for a strong Deputy Flagship Manager who, together with the Store Manager, will be responsible for the day-to-day management of the store.

 

What you’ll be doing

• Coaching and developing the sales floor team 

• Daily monitoring of KPIs such as Conversion, UPT, Average Basket, and CRM 

• Actively contributing to commercial performance and team results 

• Ensuring a premium customer experience at the highest level 

• Analyzing figures and responding immediately to opportunities 

• Taking the lead during peak times 

• Managing store operations in the absence of the Store Manager 

• Working with a clear performance mindset that delivers visible results 

 

What We’re Looking For
You’re not looking for “just another retail job.”
You:
•    have proven experience in premium fashion retail 

• have experience managing teams based on KPIs 

• understand how commercial retail really works 

• speak fluent Dutch (must) and good English 

• live no more than 30 minutes from Amsterdam Rokin 

• are strong in coaching, energy, and floor management 

• love targets, a dynamic environment, and responsibility 

• have charisma, a big-picture view, and natural leadership presence 

 

You won’t find this in other job postings

• No environment where mediocrity is the norm.

• No endless hierarchy.

• No manager who’s only there to “be present operationally.”

 

We’re looking for people who take ownership.
People who want to win as a team.
People who understand that details make the difference between a good store and a top-tier store.

 

What you’ll get from us

• Work for an international premium fashion brand 

• A key role within one of the most important boutiques in the Benelux 

• Significant responsibility and visibility 

• An environment where performance and development are central 

• Opportunities for advancement within retail leadership 

• Competitive salary + bonus structure 

• Employee discount and attractive perks 

 

Do you think you’re up to the challenge?
Then we’d like to meet you.

Apply with your resume and a brief cover letter addressed to Amanda De Leijster vacatures@nl-diffusion.nl

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Don’t just tell us where you’ve worked.
Above all, tell us what results you’ve achieved.