Are you an experienced retail leader with a passion for premium service and team development? Lacoste is opening a brand-new boutique on Rue Neuve in Brussels this September, and we are looking for a Store Manager who is ready to take full ownership of the store’s success. 

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At Lacoste, we don’t just sell clothing — we offer a lifestyle rooted in elegance, performance, and innovation. As Store Manager, you will be the face of our boutique, leading your team to deliver exceptional customer experiences and strong commercial results. 

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At Lacoste, we play by four values: 

🎾 Play as one team – You build, lead, and inspire a high-performing team. You foster collaboration, coach individuals, and create a culture of shared success 

🎾 Play with elegance – You lead with class and authenticity. From store appearance to team presentation and client interaction, you bring the Lacoste brand to life 

🎾 Play with audacity – You are proactive, entrepreneurial, and bold. You challenge the status quo, optimize performance, and identify growth opportunities 

🎾 Play with tenacity – You’re hands-on, goal-oriented, and driven by results. You track KPIs, act on data, and ensure operational excellence every day 

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What we’re looking for: 

• Extensive experience in retail, with a proven track record as Store Manager  

• Background in premium or luxury fashion retail is essential 

• Strong leadership skills with the ability to develop, inspire and retain talent 

• Passion for customer experience and an ability to exceed expectations 

• Commercially savvy and results-driven, with strong planning and organizational skills 

• Flexibility to work weekends, evenings, and public holidays 

• Fluency in French is required, along with fluency in either English or Dutch – this is a mandatory requirement for the role 

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What we offer: 

• A unique opportunity to launch and lead a brand-new Lacoste boutique in one of Brussels’ busiest shopping areas 

• A premium working environment within an iconic international fashion brand 

• The freedom and responsibility to shape the store’s culture, service and success 

• A competitive salary package and performance-based bonus 

• Employee discount on our exclusive Lacoste collections 

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Are you the Store Manager we’re looking for? 

Please apply in English by sending your CV and motivation letter to Amanda De Leijster, vacatures@nl-diffusion.nl. Applications will be handled with discretion. 

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📍 Location: Brussels – Rue Neuve